WHYNBTYW

It’s a miracle! I’m writing about a product on Wed, just as we originally planned! Go me.

I got my WODBOM box for January the other day (side note: the best email in the world is from the company saying my box has shipped). Inside were many things including: a throwback hoodie, protein bar, hand protection and more Bite Fuel protein granola.

This is the second time I’ve gotten this product in my box and I LOVE LOVE LOVE it! It’s a good mix of carbs, fats and protein and it also tastes good. The flavor that was included this month was Pina Colada, which I admit I was nervous about, since I think coconut is “icky”. But I opened it, tried it and immediately fell in love! The coconut isn’t overpowering at all. It basically tastes like yummy granola without all the nasty stuff like preservatives, sugars etc that can often be found in the ones that come in boxes on the grocery shelves.

Now a serving size isn’t very large (1/2 cup), but it’s enough to give you a decent snack between meals and there is 12g of protein per serving. This may not seem like a lot, but the brand we’ve purchased at the store has 2.9g, so that is considerably more. In defense of this particular company, they also make a protein granola bar that has 10g of protein and is “only 190 calories”, so it is possible to get more protein in a bar off the shelf.

I, personally, am not concerned with no-GMO, gluten-free etc, but there are a lot of folks out there who are very concerned with such things and the Bite Fuel products are all whey based (no soy), gluten-free, no GMO, no trans-fat, no preservatives and no cholesterol.

I will admit that I prefer foods with ingredients I can pronounce and the Bite Fuel fits that bill. My bag has the following: oats, coconut, whey protein concentrate, brown sugar, coconut, almonds, coconut oil, dried pineapple, vanilla extract, pecans, salt and cinnamon. The other product contains a lot of “real” ingredients too, but also soy protein isolate, corn syrup, fructose, vegetable glycerin, soy lecithin and natural flavors. I’m not a food scientist, but whenever I see vague terms on an ingredient list, I get nervous. What, exactly, are natural flavors and why can’t they just be listed?

I’m not trying to bash another company’s product. I’ve eaten a lot of those particular granola bars and they are quite yummy. I have found them to be a great snack and easy to toss into a kid’s lunch box and I know it’s something my kids will eat. Plus, they are also very easy to send to various sporting events as they are all individually wrapped (if you don’t have kids, all foods these days must be individually wrapped…). Plus, if you are money conscious (who isn’t), for the boxed product you can get 10 servings for $6 vs the 5.5 servings (seriously?!) of the Bite Fuel for 13.99. That can be a large difference.

For me, I love the Bite Fuel stuff though and will continue to buy it, even if it costs more. I like the ingredients listing better, I love that it is more of a meal at 270 calories and since I track my macros daily, I can add a bit to my protein without really compromising my carbs or fat macros. It also seems like an easy thing to toss into a bag for competition day where you need something that’s quick, easy, won’t fill you too much and will keep you going.

If you are interested in more information, please go to their website! Oh their protein cookies are pretty amazing too. Those showed up in a box earlier in my subscription and what a great treat!!

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